KELLY RAINES

I’m a Web Operations & Digital Strategy Lead at Mode, based in Charlotte, NC, where I lead the strategy, structure, and delivery of complex digital platforms.

My work sits at the intersection of UX, technology, and operations, helping teams build scalable, intuitive websites that support real business goals and evolve over time.

areas of expertise

 strategy

wireframes

 design 

 architecture 

some stuff I’ve been writing about